Creating a tour booking experience that is seamless across all properties and marketers.
The current tour booking tools and methods do not support staff members to work smarter and stronger to create a meaningful customer experience. Different processes exist across different regions and it in most cases involved way too many different paper forms and faxing.
I led the UX for the experience, conducted user research at the onset of the project, and user testing at the end I worked alongside a visual designer and 2 strategists.
Our combined team of 4 (2 strategists and 2 UX designers) split up and to visit their top 11 locations around the country where tours are booked to best understand all current processes in each region to unify the experience. I went to Orlando, Las Vegas, Gatlinburg, San Antonio, and Myrtle Beach. Laying the foundation.
everythiung wasnt that different
Flow and wires